Brand Architecture
6
Brand Architecture
Description of the interaction structure between
the main brand and sub-brands
Архитектура брендов
Sub-brand
Style System
Style System
Visual identification and formatting rules for
sub-brands within the overall system
Система
стилей суббрендов
стилей суббрендов
Rules for applying the University's
corporate style
University
Visual System
Visual System
Визуальная система
Университета
Templates and recommendations for creating
and formatting business documentation
Business Print
Деловая полиграфия
Rules for applying corporate style
in digital environment
Branding
in Digital Environment
in Digital Environment
Брендинг
в диджитал-среде
в диджитал-среде
Basic rules and standards for creating
and maintaining a unified corporate style
Brand System
Brand System
More details
More details
More details
More details
More details
«Synergy» Style
1
2
3
Three Universal Styles of the Brand System
To form a flexible approach when working with different target audiences, 3 key styles are used. Each sub-brand has a key style focused on its main target audience, while the others are used for communication with narrower audience groups.
Ambitious
The key style of Synergy University — ambitious — is aimed at future students: high school and college graduates, and their parents
Premium
Required for communication for the School of Business, or when the University interacts with government structures and business partners
Friendly
Used for communication with current students and supporting them during their studies
Ready-to-Use Materials
18
Questions? Write tо:
Brand Director
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